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Editorial standards

How we write, who writes it, and what we will not publish.

What this site publishes

CompareCatteryPrices.co.uk publishes three types of content:

  1. Factual data pages — operator listings, town hubs, price indices. These are composed from structured data; no editorial judgment about quality is expressed.
  2. Methodology and transparency pages — explaining how we collect, validate, and display data. These are factual and self-explanatory.
  3. Editorial guides — hand-written, named-author content on cat boarding topics. These express opinions and recommendations, clearly attributed to named contributors with disclosed credentials.

Our contributors

Editorial guides are written by named contributors with relevant credentials:

  • Lead editor — consumer/pet journalist
  • Veterinary nurse contributor — RCVS-registered RVN, ideally with ISFM cat-friendly accreditation
  • Cat behaviour specialist — CCAB or ISFM-accredited cat behaviour counsellor
  • Data editor — no clinical credentials; does not write welfare guidance

Contributor credentials, conflict of interest disclosures, and author pages are published at /about/team/[author-slug].

What we will not publish

  • AI-generated narrative content presented as editorial opinion or expert guidance.
  • Characterisations of cattery quality — only facts from the public register.
  • Star-rating claims about cattery welfare or customer experience — only the AAL star rating from the register.
  • Numeric claims without a stated source, sample size, and observation date.
  • Pet sitting or housesitting listings presented as comparable to licensed cattery boarding without explicit distinction.
  • Editorialised language about licence status: "Holds a 2-star licence" yes; "A poorly-rated cattery" no.

Corrections

Factual errors in editorial guides are corrected with a visible correction notice and date. Data errors are corrected via the corrections process. We do not silently amend content.

Commercial independence

Editorial guides are not written to promote Featured operators or affiliate partners. Town hub rankings are determined by our Verification Score algorithm, not by commercial relationships. Featured placement is disclosed with "Sponsored" labelling in compliance with ASA/CAP guidelines.